PetSmart is introducing The Groomery as pet care spending continues to increase. According to the American Pet Products Association, in 2016 Americans spent nearly $5.8 billion on pet services, a segment growing faster than any other in the pet category. Each location features a salon-style modern design in a boutique-sized space of about 1,800 to 2,500 square feet of space, much smaller than a traditional PetSmart store. “When taking your pet to be groomed, proximity to the home is a key factor for convenience and to help reduce a pet’s anxiety,” said Joanna Zucker, vice president of services for PetSmart. “We know that a significant portion of our grooming business Dog Collar comes from people living within close proximity to a PetSmart store. So, we created The Groomery store design to help us get closer to where pet parents and their pets are living, especially in urban markets. The Groomery offers a great solution when our traditional PetSmart store isn’t located nearby.” The Groomery features classic pet grooming services, such as baths, brushes, haircuts, blow-outs, nail trims and grinds, teeth brushings, paw maintenance, flea and tick treatments and the de-shedding Furminator service. The Groomery also offers pampering “Spaw” treatments featuring coconut and other scents, pet-specific deep moisture shampoos and conditioners from popular human brand’s such as CHI, as well as a self-service dog wash so pet parents can bond and bathe their own pups. “We know our pet parents love their pets and want to give them the best of everything, and The Groomery fits nicely into that pet lifestyle,” Zucker said.
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